Vietnam will welcome a wave of Singaporean businesses looking for franchise opportunities in many fields, from food and beverage (F&B) to hospitality services.
BreadTalk is one of the successful Singapore brands in
Vietnam with a chain of bakeries across the country. F&B, fashion, education ... attract
investors
Characterized by a large
population and a rapidly growing economy, Vietnam has been an attractive
destination for Singaporean investors for many years. More and more businesses
are entering the Vietnamese F&B market through franchising, such as the Ya
Kun Kaya Toast coffee chain, the Jumbo Group seafood restaurant chain and the
Xiao Ban soy milk brand.
Many Singaporean
companies have been successful in bringing franchise models to Vietnam and the
region. BreadTalk is one of the successful Singapore brands in Vietnam with a
chain of bakeries across the country. Meanwhile, Lion City is the first
five-star Singapore restaurant chain in Vietnam to bring Singaporean cuisine to
Vietnamese consumers.
Mr. Sean T. Ngo, CEO of
VF Franchise Consulting confirmed that Singapore franchisors continue to look
at Vietnam as an important country to expand their brands, including segments
such as F&B and fashion, education and service.
Osim International
(Singapore-based healthcare product provider) is targeting the Vietnamese
middle class who want to take care of their health and increase life
expectancy. A Sureclean company specializing in cleaning and disinfecting
products and services is also looking for a franchise partner in Vietnam.
According to Mr. Sean,
franchising in education and service often bring higher profits than business
franchises in other segments not only because of the higher value, but also the
less competitive environment. These are areas where Singaporean businesses have
more advantages than regional competitors because of franchising have long been
developed in Singapore.
RedDoorz - a
Singapore-based resort start-up is expanding its network in Vietnam, especially
through a partnership program with hotels. This start-up is currently available
in Ho Chi Minh City, Hanoi, Da Nang and Vung Tau. They aim to expand its
network to more than 220 properties in 6 major cities across Vietnam by the end
of this year.
By partnering with
RedDoorz, budget hotels will have access to RedFox, a price and inventory
management tool to optimize revenue and operations. In addition, hotels
advertised via RedDoorz's online application bring convenience to customers
with online payment.
The E-sports market lacks experience, but
has great potential
Singapore's Team Flash is
planning to increase operations in Vietnam, targeting the potential of the
E-sports market. Team Flash is the fastest growing E-sports organization in
Southeast Asia, with some of the best E-sports athletes in hand.
Mr. Terence Ting, CEO of
Team Flash said: “We decided to invest in the E-sports market in Vietnam in
February 2018, because we realized that this market is immature, but has great
potential. We operate like a new sports franchise club - an E-sports
organization with the ability to find and develop gamers across a wide range of
E-sports, making them all-round athletes. Up to now, we have invested in League
of Legends (LOL) and FIFA - the two leading games in Vietnam today”.
“Our vision is to make
gamers heroes and create new celebrities from our top E-sports athletes. I
believe we have changed our perception of Vietnam as a leading E-sports
country, a country that is starting to develop its inherent potential” said Mr.
Terence.
According to a recent
Standard Chartered survey, Vietnam's economy is one of only a handful expected
to have a net GDP growth rate of 7 percent or higher from 2018 to 2030.
Vietnam's rapidly expanding middle class is anticipated to be the
fastest-growing middle class in Southeast Asia. According to PwC's "The
World in 2050" report, Vietnam is forecasted to be among the Top 20
economies in the world by 2050. This will bring the GDP per capita of Vietnam
to more than 10,000 USD. This figure combine with the expected population of
nearly 100 million by 2030, creates a hit for Vietnam among many international
franchisors and investors.